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About the Agency
We are a top communications partner
that helps clients envision and
implement successful communications
strategies.
Discover Fire Rock’s unique approach to
achieving our clients' advancement
using our powerful combination of
strong leadership, strategic thinking and
experience in the small business arena.
We are an innovative idea generator that
delivers the results our clients need.
What's New?
The Miami Herald asked Managing Director,
Diana Rohini La Vigne to offer advice for a
special career section of the publication on
setting up a home office.
Tips were provided ranging from where to
invest money and where to save it to getting
the right technology person in the beginning
stages to avoid major issues in the future.
A Public Relations professional must be
ready to jump into action at work and at home
to provide full support to their clientele.
Did You Know?
The formal practice of what today is called
public relations is less than 100 years old.
Yet during its relatively brief history, public
relations has been defined in many widely
differing ways. Not surprisingly, the earliest
definitions emphasized the roles of press
agentry and publicity since these were
major elements from which modern public
relations grew.
Today its official definition is to help an
organization and its publics adapt mutually
to each other. Reference: Public Relations
Society of America
